CERES 60 YEARS

CERES
Info.
Brand
CERES
Country
Italy
Year
2023
Category
Food & Beverage
Brand Entertainment
Brand Storytelling
Challenge.

To celebrate Ceres’ 60 years in Italy with a one-of-a-kind event generating strong social rebound.

Idea.

To celebrate Ceres and all its legendary nights with a birthday party reserved only for those who are there (per chi C’è), in the one location that could make the event truly legendary: Ceres (TO), a small town of 1,000 inhabitants in the Lanzo Valleys near Turin. For one unforgettable night, the little village transforms into Ceres (C’è), bringing together the legends of Strada di Ceres and the local village legends in an event that only 8,000 people could experience in person—while millions more caught only glimpses on social media.

Impact.
SOLD OUT
Tickets status after a few hours
+8.000
Participants
+25K
Ceres sold
5,1M
Impressions
Awards.
GOLD
Brand Activation
Bronze
Utilizzo unexpected di uno spazio
Evento Integrato
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