To create a PR activation that strengthens the brand’s connection to its territory of origin while bringing to life Braulio’s “Unforgettable Takes Time” campaign.
The Braulio Shelter: a project for the restoration, reopening, and enhancement of Capanna Dosdè, one of the most iconic shelters in the Stelvio area, located on the Sentiero Italia and preserving stories since 1890. In collaboration with the Bormio CAI, the restoration project safeguarded the authenticity and essence of the shelter’s history, maintaining its original appearance. In addition, the trail leading to Capanna Dosdè and the signage along the route were also renovated and upgraded.
The project culminated in the Braulio Shelter Opening Event, attended by influencers, creators, institutions, media partners, and local press. After hiking the trail equipped with the ‘Braulio Survival Kit’ and taking part in a foraging experience along the way, guests enjoyed a high-altitude party in true mountain style, accompanied by a live music performance, savoring Braulio and the mountain “sip by sip”.
Credits
Creative direction, Production & Organization: 2night
Digital Strategy: Collater.al
PR Relation: MSL Global
Design: Giò Forma
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