To strengthen Aperol’s role as a catalyst for authentic and memorable experiences for the Gen Z audience within the music festival arena — a highly strategic yet extremely competitive environment, where it is increasingly difficult to stand out as a relevant and distinctive reference point.
To transform a typical festival problem into a fun and memorable engagement experience.
The problem: 1 in 3 festival-goers says they have lost their friends at least once during a festival.
The solution? Aperol Find Your Friends — a simple yet surprising mechanic, never seen before at a festival. An idea that helps friends reconnect while also meeting new people, in true Aperol style, turning a moment of frustration into an opportunity for genuine connection and a shared brand experience.
And once reunited, the experience continued at the Aperol Giant Stairs, an iconic, highly instagrammable installation that redefined the festival landscape, turning the audience into the real protagonist and inviting them to experience the event in a completely new way.
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