To present Nastro Azzurro Prime Brew and its commercial in preview, creating a memorable experience for the press, influencers, brand talents, employees, and selected consumers.
The Prime Moment by Nastro Azzurro Prime Brew: a major event combining entertainment and education, held at the Birra Peroni production facility, where participants shared with the Brewmaster the privilege of the ‘first taste’ directly at the brewery. Three main phases:
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