Wanderlust 2022

An annual program of events, digital sessions, and mindful content across various Italian locations, brought to life through:

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WANDERLUST ACTIVATION

A unique activation, delivered in three formats:

• Wanderlust Connect: one live stop at Lake Como, also available online on the Wanderlust digital platform;
• Sunset Series by Wanderlust: two live stops at Giardini Margherita Park in Bologna and the Reggia di Venaria;
• Wanderlust 108: three live stops in Milan and Rome, plus one fully virtual event.

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WANDERLUST PARTNERSHIP

On-site and digital activations supported by title sponsor adidas and main sponsors Alce Nero, Aveda, Origins, Pompadour, Virgin Active, and Erbert, who guided Wanderlusters on a journey to discover the True North: interactive and experiential areas designed to immerse participants in the brand world through workshops, mindful sessions, engagements, and interactive trial activities.

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WANDERLUST AMPLIFICATION

A continuous, multi-channel communication strategy that amplified media coverage and engagement within the community.

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