Aperol Joyful Islands

To transform two Mediterranean islands into the Aperol Joyful Islands: the ultimate “places to go” for consumers’ summer—surprising, engaging, social boosters, instagrammable.

Paros and Krk were identified as the most appealing destinations for the Aperol Spritz target audience and were infused with Aperol’s signature orange through a full-scale brand domination carried out via:

• The Aperol Squad: a team of promoters touring the islands in branded Fiat 500s and scooters to promote island events and a contest to win a cruise on the Aperol boats;
• The Aperol Catamaran (Paros) and the Aperol Caicco (Krk): high-visibility, wow-effect touchpoints offering a perfect Aperol consumer experience during daily cruises featuring Aperol Spritz, finger food, and a DJ;
• Continuous presence in the best beach bars and aperitivo venues;
• Daily trade activations at aperitivo time with special all-in-one vehicles featuring a pop-up bar and DJ booth. The experience was supported by promotions and gadget distribution;
• Wow events in the top beach bars, featuring the amphibious vehicle landings from sea to shore
• Online amplification through a digital contest and influencer involvement.

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