To transform the "Tra di noi c'è più gusto" campaign into a memorable experience for Tweens (ages 7–14) to share with friends, across both physical and digital touchpoints. An innovative and highly engaging project designed to capture media attention and solidify Ringo’s role as an enabler of authentic connections among young people.
We created the first-ever Ringo "Third Space": Labiringo, an itinerant experiential installation that toured three major cities - Milan, Naples, and Bari.
A true brand micro-world, it served as a hub for connection, interaction, and discovery, where collaboration wasn't just a tagline, but the ground rule. Inside, an immersive journey featured challenges, puzzles, and micro-games specifically designed to be solved only as a team: a phygital experience built for friends to enjoy in the moment, yet crafted from the ground up to be "UGC-first." Labiringo successfully transformed the campaign concept into an engaging, high-impact social experience, establishing a proprietary brand asset that is fully scalable and repeatable.
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