Reaffirming the intention to strengthen the positioning of the glo™ for art project — and glo™’s role as a patron of the arts — through the creation of a memorable, highly newsworthy installation for the Fuorisalone.
Dry Days, Tropical Nights is the installation that made glo™ for art an undisputed protagonist of Fuorisalone 2023, transforming Palazzo Treves—an iconic building in the heart of Brera, abandoned for years, closed to the public, and soon to be demolished—into an immersive location offering unique experiences and establishing it as the place to be during Milan Design Week. The project was conceived together with Agostino Iacurci, one of the most internationally renowned Italian artists, further confirming glo™ for art’s role as a patron of the arts. Throughout Fuorisalone 2023, visitors were able to explore the Largo Treves building, brought to life with tropical forms, daily activations, consumer-focused events, and dedicated areas for product trial and sell-out activities in the glo™ lounge.
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