Wanderlust 2025

WANDERLUST ITALIA
Info.
Brand
WANDERLUST ITALIA
Country
Year
2025
Category
Wellness
Brand Entertainment
Mindfulness
Challenge.

Wanderlust 108, the largest mindfulness event in Italy and the only mindful triathlon in the world, aims to grow its community year after year and to make holistic well-being increasingly accessible, experiential, engaging, and sustainable.

Idea.

To redefine the way yoga and mindfulness events are conceived through an approach centered on inclusivity, sustainability, and enjoyment. Wanderlust 108 reached three cities with four sold-out live events (two in Milan, one in Venice, and one in Rome) and one virtual event that expanded participation and amplified its impact nationwide.

Each event included:

  • Main Stage featuring run (or workout), yoga and meditation led by internationally renowned talents
  • The Uncommons: emerging holistic practices conducted by teachers from all across Italy
  • The new Wanderlust Village: a micro-world with immersive brand areas, local craftsmanship (Kula Market), and the True North Café dedicated to healthy and sustainable food
  • In Milan, the event ended with the Wander Party: an immersive experience featuring live music and artistic performances.

The event is ISO 20121 certified and will become carbon neutral by 2026 thanks to the initiatives launched through Wander Without Waste, the brand’s proprietary sustainability program

Impact.
27K
Live Events Participants
16,4K
Virtual Event Connected Users
19M
Social, PR & Media Reach
150
Media Coverage
Awards.
GOLD
Format Proprietario
Silver
Festival
Evento Sostenibile
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