To Strengthen NB’s brand awareness and equity in the running sector, while encouraging store visits and boost sales at NB Stores/Premium Partner locations in Rome.
THE NEW BALANCE RUN CLUB: a Rome-based running community designed to make running engaging, inclusive, and accessible to everyone—a unique way to explore the city while bringing together people with different backgrounds and levels of running expertise.
Key Strategic & Activation Platform assets included:
• A selection of NB community ambassadors who embodied the brand’s values and served as reference points for the NB Run Club across the city.
• Digital activations and branded content that engaged the target audience and generated strong online rebound.
• Immersive live activations that gave the brand a distinctive and appealing identity, turning the initiative into a “must-be-there” experience for the target.
• Drive-to-store and in-store activities tailored to the audience.
.svg)
