To develop a PR project in Catania and Bari that strengthens glo™ awareness through an artistic interpretation of the ‘&more’ concept, designed to foster an emotional connection with consumers while driving amplification, distinctiveness, and credibility.
ALBA DEI TEMPI: glo™ highlights its role as a “patron of the arts” by bringing the creative platform “&more” to life in an outstanding way, through a collaboration with the internationally renowned artist Nico Vascellari, who created two unique and distinctive works symbolizing the breaking of traditional binary choices. The unveiling of the artworks took place through a vernissage event dedicated to the press and attended by local authorities, in prestigious public areas of Catania and Bari. The events allowed media representatives to meet Nico Vascellari, participate in a Talk with the artist, visit the “Alba dei Tempi” exhibition, and immerse themselves in the world of glo™ &more, fostering an emotional connection with attendees. The 360° nature of the project extended and enhanced the concept of the artworks across all channels including city centers, venues, points of sale, and key opinion leaders.
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