To create a unique, spectacular, and exciting event format, and implementing it in high-end venues that reflect the brand’s values and premium positioning.
A unique, distinctive, never-before-seen event at one of Italy’s top beach venues, Cala Maka: premium and Instagrammable set-up elements, spectacular performances, and DJ sets came together seamlessly to create a high-level experiential format.
Credits:
Creative idea 2night.LAB
Creative direction & set design Giò Forma Studio
Choreography Laccio Land
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