To communicate that UEFA Champions League matches can now be watched live on the Amazon Prime Video platform.
An activation designed to celebrate SSC Napoli’s extraordinary accomplishment—reaching the UEFA Champions League quarter-finals for the very first time—by bringing the match between SSC Napoli and Eintracht Frankfurt right into the heart of Naples, in the iconic Quartieri Spagnoli. Amazon Prime Video projected the game onto the laundry hanging across the streets, a symbolic element of the Neapolitan culture known worldwide, offering Napoli fans an immersive and emotional experience that amplified the bond between the team and the city, and was worthy of global visibility.
Credits
Creative Idea: Publicis/Le Pub
Production: 2night Lab
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