To support the brand awareness of Naturasì by communicating its values and positioning to its target audience, and to reach of new consumers at a national level.
INCONTRARSÌ: A Meeting for People Who Believe in It. Four experiential events at the main touchpoints of the Italian organic (BIO) community, held in repurposed locations closely aligned with the brand’s values and identity. A program of experiential activities with an “education” theme, including product trials, workshops, roundtables, and dedicated entertainment.
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