Wanderlust 2023

A series of events, digital sessions, and mindful content across Italy, brought to life through:

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WANDERLUST ACTIVATION

A unique year-round activation, delivered both live and online across three formats:

• Sunset by Wanderlust: 2 live stops at Giardini Margherita in Bologna and the Reggia di Venaria;
• Wanderlust 108 Live: 2 stops in Milan and Rome;
• Wanderlust 108 Virtual Event: 1 virtual appointment to experience the event via streaming and access several on-demand sessions.

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WANDER WITHOUT WASTE

A 360-degree sustainability project aimed at reducing the ecological footprint of Wanderlust activations and raising community awareness through:

• The installation of water refill stations at events to reduce single-use plastic;
• The use of a fully digital Welcome Bag to cut production, transport, and disposal of paper materials;
• The creation of ecological-islands in collaboration with local artists to encourage proper recycling of waste materials.

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WANDERLUST PARTNERSHIP

On-site and digital activations supported by the title sponsor adidas and the main sponsors Mulino Bianco Armonia, Pompadour, Whirlpool, and Virgin Active, guiding Wanderlusters to discover the True North: interactive and experiential areas designed to immerse participants in the brand world through workshops, mindful sessions, engagements, and product trials.

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WANDERLUST AMPLIFICATION

A continuous, multi-channel communication strategy that amplified media coverage and community engagement.