Campari Red Passion Night Tour

The Campari Red Passion Night Tour takes the Campari On-Trade Tour to the next level: a cinema-themed event night in Italy’s top cocktail bars, accompanied by digital storytelling before (through a cinematic trailer featuring the bartender as the lead actor), during, and after the event. In each venue, the spotlight is on the classic hero Campari cocktail that best aligns with the target audience. The cocktail is presented through a setup of unique, venue-specific elements and enhanced by three interactive installations, designed and created by 2night to deliver a unique immersive experience in the world of Campari: the Campari Inspiring Wall, the Campari Mirror Scenes, and the Campari Cinematic.