To open a new chapter in glo™’s journey through the creative and cultural scene with Y.O.U. – Your Own Universe at Fuorisalone 2026, supporting the debut of the new glo™ Hilo with an even more premium, sensory and tech-driven experience, and strengthening the brand’s role as a promoter of positive, authentic connections.
How can we live alongside new forms of intelligence and design the future together? To interpret the Fuorisalone 2026 theme, “Essere Progetto” (Be the Project), glo™ transforms the cloister of Palazzo Moscova into an immersive universe, entrusting the story to artists who have made AI their creative medium: Numero Cromatico.
The result is Y.O.U. – Your Own Universe: an ever-expanding galaxy where visitors’ thoughts become part of a collective artwork. At the heart of the experience is S.O.N.H., an AI-powered poetic oracle that offers phrases about the future in tune with the message each participant leaves behind. The oracle suggests, the person chooses: using an interactive Circle, visitors select a phrase and, with a single gesture, project it onto the cloister’s screens like a star suspended in space. A personal choice becomes a public, shared moment, giving shape to a future to be designed together. Cosmic imagery, sound and scent complete a multisensory experience that embodies the identity of the new glo™ Hilo.
The artwork becomes the centerpiece of an omnichannel project: a digital campaign, international PR, events, creators, product trials, horeca activations, OOH and glo™ stores extend the experience beyond the installation. An integrated system that supports Hilo’s debut, fuels the conversation and strengthens the bond between brand, art and audience.
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