To strengthen awareness and consideration for Lavazza Crema & Gusto in Southern Italy through an activation designed to emotionally connect the brand to the region while authentically and credibly engaging the target audience.
To celebrate coffee as the ultimate symbol of Slow Living in the city that turned it into a ritual—Naples—by transforming Palazzo Reale into an experiential oasis where guests could rediscover Neapolitan traditions through art, music, and coffee.
Two days dedicated to the taste of Slow Living, featuring:
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