Cosmic Crisp Tour

To launch the Cosmic Crisp International Tour: a fresh, memorable experience positioning the brand as a healthy and original snack. The tour featured an engaging lineup of activations designed to intercept the most vibrant, contemporary social occasions across 5 cities in Italy, Spain, and Germany:

• guerrilla marketing picnics in Madrid’s parks and squares, featuring product tastings, giveaways, and interactive moments;
• open-air cinema takeovers in Barcelona, offering the product as the perfect pre-show and movie snack to share;
• rooftop bar integrations across key Spanish and German cities, pairing social aperitifs with dynamic activations;
• festival samplings, including Turin’s Kappa FuturFestival, designed to enhance new moments of enjoyment.