To strengthen the bond that has always connected Aperol to its territory of origin, highlighting the brand’s role as a symbol of authentic sharing and Togetherness, and reaffirming its closeness to Venetian consumers by engaging them in Aperol’s culture and mood through a unique and immersive experience.
For the first time, Aperol chose the Redentore — the oldest and most cherished celebration for Venetians and known around the world— as an opportunity to honor to Venice and its history. It was a true tribute to the city, the natural evolution of the many projects developed in the region, brought to life through a memorable show where tradition and cutting-edge technology came together in an immersive experience.
For the first time in Italy, 1,500 luminous drones lit up the sky above San Marco’s Basin, drawing the city’s most iconic symbols. On the water, a 500 m² floating platform hosted Aperol’s concert-event featuring special guest Rose Villain, becoming the unexpected set of the new music video ‘Click Boom! Live in Venice’.
Credits:
Event production: 2night
Drone show production: Artech FX e Dronisos
Drone show creative direction: Giò Forma
Aerial Shots: Romain Reglade
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