Aperol Rock in Venice

Aperol Rock in Venice: a one-of-a-kind, dynamic, and vibrant live experience-content where music takes center stage as a universal language, naturally connecting people in true Aperol style.

Three elements come TOGETHER in perfect synergy, each enhancing the other:

• Giovanni Nicelli Civil Airport, Italy’s oldest airport, with its kilometre-long grass runway, served as a prestigious stage overlooking the orange sunset on the Lagoon.
• Rockin’1000, the world’s largest rock band and a true symbol of rock music and freedom, performing alongside Achille Lauro, one of Italy’s most beloved young artists—original, iconic, and experimental.
• The audience: 1000 consumers from Venice invited by Aperol, who, alongside the performers, became active participants in this unique experience.

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Aperol Rock in Venice is much more than a concert; it’s a co-created content experience where performers and participants alike become free actors in an unscripted set, and authentic co-authors of the event’s music video, under the creative direction of Grammy-winning director Gregory Ohrel.

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