Wanderlust 2026

WANDERLUST ITALIA
Info.
Brand
WANDERLUST ITALIA
Country
Italy
Year
2026
Category
Wellness
Brand Entertainment
Mindfulness
Research
Challenge.

Wanderlust 108 is the largest mindfulness event in Italy and the world’s only Mindful Triathlon, aiming to redefine how yoga events are perceived and experienced.
With its inclusive, contemporary approach to well-being, Wanderlust seeks to bring more people closer to the world of mindfulness, making it more accessible, engaging, and experiential.

Idea.

Build a hybrid space between festival, sport, and culture.
Find Your True North is the idea at the heart of Wanderlust 108: a universal call to action to embark on a journey towards the best version of yourself, through an event designed to be experienced from day to night.
At its core is the world’s only Mindful Triathlon: a 5K run, yoga, and meditation led by internationally renowned talents, transforming the city parks of Venice, Milan, and Rome into well-being hubs.
Completing the experience:

  • The "Wanderlust Experiences" anticipate the trends of mindful living with over 100 emerging holistic practices, workshops, and talks;
  • The Village brings together tailor-made brand activations, local craftsmanship, and conscious food;
  • At sunset, the Wander Party reimagines nightlife through a sober lens, with live music, performances, and 0.0% cocktails.

This model has redefined the rules of the category, setting a new benchmark for mindful events in Italy, with sustainability as its guiding principle.
Through its proprietary program, Wander Without Waste, Wanderlust has built, year after year, a concrete pathway to measuring its carbon footprint, from mobility to logistics, from materials to set-ups. A commitment that, in 2026, led it to become a carbon-neutral event.

Impact.
35,4K
Live Events Participants
16,9K
Virtual Event Connected Users
23,3M
Social, PR & Media Reach
+350
Press Releases & TV Features
Awards.
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