THE SEA IN MILAN

THE SEA IN MILAN: a unique project through which glo™ reimagines the Darsena, one of Milan’s most iconic locations, transforming it into an unconventional artistic beach. The project was created by one of the most internationally renowned Italian artists, Nico Vascellari, and his collective Codalunga, and it was developed with the support of the Milan Department of Culture.

Following the 2021 glo™ for art project, glo™ amazed the public once again with a high-impact installation: a never-before-seen artwork, “Falena,” by Nico Vascellari—open, inclusive, and innovative. The artwork was surrounded by eight design islands inspired by the colors of the new glo™ HYPER X2 devices, creating an immersive, experiential environment and offering visitors a unique interactive experience.

The launch of the new HYPER X2 device was celebrated with a major event for selected glo™ consumers, stakeholders, and institutions, featuring guest star Achille Lauro in a secret concert on a floating stage, accompanied by a laser show that spectacularly revealed the Hyper X2.

Throughout the entire activation period, the Hyper X2 launch was amplified across all channels, with guerrilla activities, trial opportunities, and horeca engagement.