Aperol Together We Cheer

A phygital, omni-channel project in which 2night acted as the leading agency of a pool of specialized agencies across multiple channels (digital, off-trade, e-commerce, on-trade, and events), all interconnected to bring Aperol’s Together We Cheer creative platform to life in a fully integrated 360° approach. The project reached its highest expression through the Big Events in Padua and Lecce, which transformed the city centers into true Aperol Big Districts, where togetherness comes to life. Each stop featured 3 days of activations, turning consumers into the protagonists of unique, memorable experiences

By purchasing Aperol Spritz through any of the activated channels (e-commerce, supermarkets, or the district’s partner venues), consumers received the Aperol NFC bracelet and gained access to the installations:

• The spectacular Aperol Ferris Wheel featuring the world’s most unique karaoke experience, located 32 meters above the ground. This year, unlike the previous edition, each cabin could select its own song, adding an extra layer of personalization to the experience.
• The Aperol Cheer Machine, where consumers recorded their toast in real time becoming part of the world’s longest cheer chain.
• Aperol Cheer 360°, a brand-new photo-opportunity area that allowed consumers to create funny and stunning video content to share on social media.

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