Since 2025, Barilla has been the Official Pasta Partner of Formula 1. For the 2026 Italian Grand Prix, the challenge is to make the most of the partnership by putting the brand’s values at the center, bringing the “Come in famiglia” brand platform to life and standing out among the many activations of Racing Week.
To bring Grand Prix Sunday to the Italian Sunday table.
F1 and Barilla share the same values: precision, passion and teamwork, on the track as in the kitchen. That’s how the Monza Track Table was born: the circuit, the symbol of F1, became a table to gather around. It was hosted inside the GP Dome, a 30-meter structure shaped like the Barilla logo in Piazza San Babila, open to everyone for four days. Inside:
In a Racing Week full of invitation-only events, Barilla set the table for everyone. Fans and non-fans alike, sitting at the same table. Come in famiglia.
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