To elevate the Christmas consumer experience at McArthurGlen Serravalle Designer Outlet through an original and newsworthy creative concept.
The interior of the Christmas tree at Serravalle Designer Outlet, the tallest in Europe, was transformed into the Ice Wonderland: icy installations, an ice cube photobooth, giant interactive screens that added extra magic, and an ice bridge serving as the main entrance. The Christmas tree lighting was made even more spectacular thanks to the Ice Parade.
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